Meaning ● Ethical AI in Sales, for SMBs, pertains to the deployment of artificial intelligence technologies in sales processes, ensuring adherence to moral principles, legal standards, and company values. ● This involves transparency in AI’s operation, data privacy for leads and customers, and the mitigation of biases in AI-driven sales insights. ● Automation strategies should prioritize fairness and avoid manipulative tactics, fostering long-term customer trust and upholding the SMB’s reputation. ● Implementation should consider the societal impact of AI, aligning sales practices with sustainable and responsible business objectives, particularly in leveraging customer data ethically within growth initiatives.
