Meaning ● Ethical AI Ethnography, for Small and Medium-sized Businesses (SMBs), represents a systematic investigation into the societal and organizational impacts of Artificial Intelligence (AI) implementations, particularly focusing on ethical considerations. It involves observing, documenting, and analyzing how AI systems affect SMB business operations, employee experiences, and customer interactions, ensuring alignment with business values and regulatory standards. ● It further delivers actionable intelligence for refining AI deployment strategies, helping SMBs mitigate unintended consequences and build trust with stakeholders. Assessing the socio-technical landscape is pivotal for SMB growth, as is integrating AI tools ethically, while also boosting operational efficiency and scalability. Understanding the human element in automation allows for better AI integration, supporting more equitable and sustainable business practices. Ethical AI Ethnography becomes a strategic advantage, helping SMBs maintain a competitive edge, by promoting responsible AI innovation, and boosting market confidence.
