Meaning ● Entrepreneurial Resource Management (ERM) in SMBs is a focused approach to strategically allocating and optimizing available resources – including capital, human capital, technology, and intellectual property – to facilitate sustainable growth through automation and efficient implementation of business plans. Focusing on maximizing return on investment (ROI), effective ERM aids SMBs in scaling operations by streamlining processes and reducing operational overhead through digital transformation initiatives. In effect, it concerns the identification, acquisition, and deployment of key assets to support the innovation and development cycle, enabling businesses to rapidly adapt to changing market demands.
