Meaning ● Engagement Metrics, within the SMB landscape, represent quantifiable measurements that assess the level of audience interaction with business initiatives, especially within automated systems. These metrics gauge the degree to which customers, prospects, or employees actively participate with content, campaigns, or platforms, revealing their resonance and value to the target audience. Understanding these metrics is fundamental for SMBs aiming to optimize their growth strategies through targeted marketing and improved customer experiences, ensuring efficient allocation of resources. This process helps to identify high-performing strategies in customer relationship management and automations.
