Meaning ● Employee Centric HR in the SMB landscape represents a strategic business philosophy where policies and practices are designed primarily to benefit employees, viewing them as critical assets for driving growth, especially when coupled with automation initiatives. Investing in employee well-being and development fosters a more engaged and productive workforce, contributing directly to enhanced business performance within the typically resource-constrained SMB setting. Further, this approach supports smoother implementation of new technologies, as engaged employees are more receptive to change and contribute valuable insights during the automation process.