Meaning ● Empathy in SMB Strategy involves deeply understanding the needs, pain points, and motivations of both customers and employees to inform business decisions, particularly in the areas of growth, automation, and implementation. Considering the human element allows SMBs to create products, services, and internal processes that resonate more effectively. This approach acknowledges that customer loyalty and employee engagement are pivotal for sustained success. Recognizing diverse stakeholder perspectives is crucial for effective automation initiatives within SMBs, ensuring that new technologies genuinely improve experiences.
