Meaning ● An Empathetic Business Model (EBM) prioritizes understanding and addressing customer and employee needs to drive SMB growth. ● EBMs in automation focus on technologies that enhance human experiences rather than solely reducing costs, ensuring employees adapt positively. A crucial aspect of EBM implementation within SMBs involves proactively collecting feedback and using data to iteratively improve products, services, and internal processes. It considers customer emotions when optimizing sales funnels, support interactions, and overall brand messaging to achieve sustainable expansion. ● In essence, this model emphasizes that SMB success hinges on acknowledging the human element. EBM fosters an ecosystem where automation solutions augment human capabilities, thereby cultivating a collaborative and growth-oriented environment.
