Meaning ● Empathetic Automation ROI reflects the return on investment achieved by implementing automation solutions with a strong focus on user experience and emotional intelligence. For Small and Medium-sized Businesses (SMBs), this metric extends beyond simple efficiency gains, encompassing customer satisfaction, employee morale, and brand loyalty improvements resulting from thoughtfully designed automation. Measuring this requires evaluating not only cost savings and productivity increases but also tracking qualitative factors such as Net Promoter Score (NPS), customer retention rates, and employee engagement levels.
