Meaning ● Emerging Markets Business, within the realm of SMB growth strategies, denotes entrepreneurial activity and expansion into developing economies, often leveraging automation for efficiency. ● For small and medium-sized businesses, this entails identifying underserved needs, adapting business models, and implementing scalable solutions in regions with nascent markets. ● Successfully entering these markets requires agility in implementing automated processes that are right-sized for resource constraints, as SMBs commonly face barriers, from logistics to regulatory hurdles.
