Meaning ● Emerging Markets Business, within the realm of SMB growth strategies, denotes entrepreneurial activity and expansion into developing economies, often leveraging automation for efficiency. ● For small and medium-sized businesses, this entails identifying underserved needs, adapting business models, and implementing scalable solutions in regions with nascent markets. ● Successfully entering these markets requires agility in implementing automated processes that are right-sized for resource constraints, as SMBs commonly face barriers, from logistics to regulatory hurdles. ● Strategic automation implementation can provide the needed edge for SMBs to thrive, allowing a lean enterprise to have the footprint and reach to succeed in international business. ● This business is not without unique challenges that often involves understanding localized consumer behavior for marketing and adaptation to existing sales methodologies.
