Meaning ● Emergent Value Creation, within the landscape of SMBs, denotes the generation of business worth through adaptive and iterative processes, often unanticipated at the outset. This is frequently driven by astute implementation of automation tools and strategies that were not initially conceived as primary value drivers. ● Instead, value surfaces as a consequence of the automation’s interaction with existing workflows, client engagements, or data insights, creating unexpected efficiencies and revenue streams. The business emphasis is on fostering an environment where experimentation is encouraged, and the data harvested from automated processes is consistently analyzed to uncover these new value prospects. ● Moreover, a business might automate customer service responses expecting only to lower operational costs; however, this automation could, over time, reveal frequently asked questions leading to the identification of an unmet market need for a specialized product or service, generating incremental revenue. In essence, it is a strategic approach enabling SMBs to extract the highest possible return from their automation investments beyond the originally forecasted parameters through a mixture of data-driven business decisions and creative implementations. The SMB context means adaptation to resources available in shorter business timeframes that larger organisations might consider.
