Meaning ● Emergent Business Strategy, within the context of SMB growth, automation, and implementation, signifies a flexible approach where strategic direction materializes organically from the actions and experiences of the business, rather than being solely dictated by a rigid, pre-determined plan. It acknowledges that in the rapidly evolving landscape of SMBs, particularly when leveraging automation technologies, unforeseen opportunities and challenges frequently arise. Embracing this strategic agility allows SMBs to capitalize on these moments and adjust their course accordingly, often driving innovation and competitive advantage. Business realities underscore that automation implementations may reveal inefficiencies or novel applications previously unconsidered. ● Consequently, resource allocation decisions are driven by observed data and actionable business insights. Strategy becomes an iterative process, fine-tuned through continuous learning, testing, and adaptation of automated systems and business processes, a valuable concept for smaller companies. Such a mindset proves particularly beneficial when smaller teams try new approaches, driving a data centric and iterative growth for business. This approach requires a culture of experimentation and open communication, ensuring that strategic adjustments reflect collective business knowledge. Ultimately, the emergent approach acknowledges that a business strategy is not merely a static document, but an ever evolving compass guiding the organization’s journey.