Meaning ● Email Marketing Strategy, crucial for SMB growth, entails a planned approach to communicating with prospects and customers via email, aiming to build relationships and drive conversions. It moves beyond sporadic email blasts, incorporating automation for efficiency and personalized messaging based on customer data, which is instrumental for scalable SMB operations. Strategically, it aligns with overall business goals, defining target audiences, segmenting email lists, and establishing key performance indicators (KPIs) for success.
