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Email Automation

Meaning ● Email Automation, within the SMB sector, refers to utilizing software to send targeted emails based on pre-defined triggers and schedules, increasing efficiency in marketing and customer relationship management. This allows SMBs to scale communication efforts without linearly increasing operational costs. It streamlines outreach, delivering personalized messages at optimal times to nurture leads and retain clients. This frequently means segmenting audience to create communication tailored to specific demographic.