Meaning ● Ecommerce Strategy, within the SMB landscape, denotes a carefully crafted plan that directs how a small or medium-sized business leverages online platforms to achieve sales targets and improve brand visibility. It encompasses decisions relating to platform selection, marketing tactics, customer experience design, and logistics management, with a constant eye on ROI. Considering SMB’s resource constraints, automation plays a crucial role, optimizing operations from inventory management to customer service, and implementation must be agile, enabling businesses to quickly adapt to changing market conditions. A successful strategy directly supports scalable growth while maintaining operational efficiency.
