Meaning ● Ecological Business Innovation, for Small and Medium-sized Businesses, represents the strategic integration of environmentally sustainable practices into their core business operations. This involves not merely minimizing negative ecological impacts, but actively seeking opportunities for environmental enhancement, aiming towards business models that offer ecological benefits. The focus lies on aligning SMB growth, automation, and implementation processes with ecological principles, thus creating value through resource efficiency, waste reduction, and the development of eco-friendly products or services.