Meaning ● Eco-Innovation for SMBs represents the strategic integration of environmentally sustainable practices into small and medium-sized businesses, fostering growth and operational efficiency. This business approach encourages the adoption of resource-efficient technologies and processes to minimize environmental impact while boosting profitability. Simultaneously, this encompasses initiatives such as waste reduction, energy conservation, and the use of eco-friendly materials. Further automation plays a key role, streamlining operations to support sustainability goals. By implementing these innovations, SMBs can improve their brand reputation, attract environmentally conscious customers, and secure a competitive edge in the market. Embracing eco-innovation allows SMBs to not only contribute positively to the environment but also realize significant economic advantages, aligning sustainability with business success. The integration may involve novel approaches to supply chain management, aiming for circular economy principles, thereby minimizing waste and maximizing resource utilization throughout the business lifecycle.
