Meaning ● Dynamic Capability, in the realm of Small and Medium-sized Businesses, represents the firm’s ability to integrate, build, and reconfigure internal and external competencies to address rapidly changing environments, specifically driving growth. Focusing on automation, it facilitates the streamlined adoption of new technologies. ● It enables SMBs to adapt existing operational models to meet evolving market needs, thus supporting robust implementation strategies. It is about sensing opportunities and threats, seizing those opportunities, and then reconfiguring resources and processes to maintain a competitive advantage. ● Moreover, a key aspect of dynamic capability within SMBs is its practical application. It requires continuous assessment of existing business functions, evaluating their applicability in automation and growth scenarios. The capacity for organizational learning and knowledge creation further strengthens the implementation phase. ● The implementation depends on fostering an organizational culture where change is not seen as disruptive but as an opportunity for advancement. Success lies in the ability of SMBs to effectively leverage resources and processes to exploit opportunities. ● Successful deployment enables SMBs to navigate complex markets effectively, achieving scalability and sustainable competitive advantage through automation and efficient strategic realignments.
