Meaning ● Dynamic Capability Theory, within the SMB landscape, concerns a firm’s ability to adapt to a volatile market. This isn’t simply about responding, but actively reshaping business operations, including strategies surrounding both automation and growth initiatives. For SMBs, it emphasizes creating processes that sense change, seize opportunities, and transform operations effectively. It’s vital for building resilient and adaptable business frameworks, providing long-term competitive advantage. This perspective requires a managerial mindset open to continuously reconfiguring organizational assets and routines. Effective deployment within SMBs can involve streamlining workflows through targeted automation, strategically expanding into new markets, or adapting existing products and services to meet evolving customer needs.
