Meaning ● Dynamic Capability Building, for Small and Medium-sized Businesses (SMBs), is the organizational ability to integrate, build, and reconfigure internal and external competencies to address rapidly changing business environments, specifically within the context of automation and growth strategies. ● It centers on identifying opportunities presented by market shifts and technological advancements, enabling SMBs to adapt their resources and processes effectively. ● This often involves implementing automation tools and systems, requiring SMBs to develop new capabilities in areas such as data analytics, process optimization, and digital marketing to enhance overall business performance. ● Successful Dynamic Capability Building allows SMBs to maintain a competitive edge by responding proactively to market demands and technological disruptions, facilitating sustainable growth and scalability in increasingly competitive sectors. ● In implementing automated systems, SMBs must cultivate the absorptive capacity to learn and adapt from new technologies, which means continuously updating employee skills and streamlining operational workflows for optimal utilization.
