Meaning ● Diversity-Centric Automation, in the context of SMB growth, refers to the strategic integration of automation technologies that actively considers and supports the diverse needs, backgrounds, and perspectives of a company’s workforce and customer base. Implementing diversity-centric automation helps SMBs eliminate biases in processes and promote equitable outcomes. This involves selecting and configuring automation tools that are accessible to employees with varying technical skills and adapting processes to accommodate diverse work styles. ● It also entails using automation to enhance data collection and analysis, providing insights into customer preferences across diverse demographics. An example involves automated HR processes that filter job applications based on skills and experience, rather than demographic data, thereby reducing unconscious bias in recruitment. Consequently, SMBs can make well-informed decisions in a rapidly changing market and can cultivate a more inclusive and engaged workforce, and improve market penetration across various customer segments.