Meaning ● Disruptive Innovation Theory, in the context of SMB growth, automation, and implementation, describes a process where smaller businesses with fewer resources are able to challenge established incumbent firms. ● Typically, incumbents focus on improving products and services for their most profitable customers, overlooking segments less attractive. ● Disruptive innovations, often technologically simpler and cheaper, initially appeal to these overlooked or new markets, gaining a foothold. ● Through automation and strategic implementation, SMBs leveraging disruptive innovations can rapidly improve their offerings, eventually meeting the needs of the incumbents’ mainstream customers, posing a serious competitive threat by offering a different value proposition, focused on accessibility, simplicity, and affordability, reshaping entire business landscapes, that benefit the small business landscape. ● Careful automation planning becomes a necessary aspect for disruptive SMBs.
