Meaning ● Disruptive Innovation Strategy, when employed by SMBs, centers on identifying and exploiting opportunities to introduce groundbreaking products or services that initially target niche markets or underserved customer segments. These innovations often possess simpler features, lower costs, or greater convenience than established market offerings. Consequently, small businesses may find advantages in areas previously dominated by larger corporations. ● Through strategic automation, an SMB can rapidly scale production and distribution of its disruptive innovation. In fact, the focus is on creating a new value network, thus challenging and potentially displacing existing market leaders over time. ● Successful implementation depends on an organization’s adaptability, resourcefulness, and a willingness to iterate based on customer feedback and market trends.
