Meaning ● Disruptive Innovation Risk, in the context of SMB growth strategies, pertains to the danger of novel technologies or business models overturning established market positions, directly impacting revenue streams and operational efficiency. ● Automation investments can be rendered obsolete if a competitor introduces a cheaper, faster, or more convenient solution. For SMBs, which often lack the resources to rapidly adapt, this risk is particularly acute. ● Implementation of new systems designed for growth may prove ineffective or even detrimental if a disruptive innovation alters customer preferences or supply chain dynamics. ● This risk is a critical concern for SMBs as it directly affects their competitive edge and long-term sustainability, needing vigilant monitoring and strategic anticipation of market shifts, demanding businesses consider flexible, scalable solutions that can quickly adapt to new industry standards, ensuring they’re not left behind by the next wave of business revolution.
