Meaning ● Digital Trust Erosion, in the context of SMB growth strategies and automation implementation, represents the decline in confidence stakeholders – customers, employees, partners – have in an SMB’s ability to reliably protect data and operate ethically in the digital space. ● This decline often stems from perceived or actual security lapses, questionable data handling practices, or a lack of transparency regarding automated processes. ● Ultimately, it hinders adoption of automated solutions that depend on robust trust in the digital infrastructure and reduces competitiveness among stakeholders and other SMB entities.
