Meaning ● The Digital Skills Gap, particularly pertinent to SMBs pursuing growth, automation, and implementation strategies, represents the discrepancy between the digital skills required to effectively operate and compete in today’s business landscape and the skills possessed by their current workforce. This deficiency can stifle adoption of new technologies, hindering productivity gains and limiting the potential for SMB expansion. Subsequently, SMBs may struggle to fully leverage cloud computing, data analytics, cybersecurity measures, and advanced marketing techniques, crucial components for sustained competitive advantage.
