Meaning ● The Digital Literacy Gap, within the SMB context of growth, automation, and implementation, signifies the disparity between the digital skills possessed by employees and the digital competencies required to effectively leverage technology for business success. Addressing this gap is critical as SMBs increasingly rely on digital tools to streamline operations, enhance productivity, and compete in the modern marketplace. ● For example, a significant gap could prevent an SMB from effectively utilizing CRM software, hindering sales automation and customer relationship management. Understanding and bridging this chasm is crucial for SMBs aiming to unlock the full potential of digital transformation and achieve sustainable growth. ● Ultimately, the gap can manifest in an inability to adopt new technologies, a resistance to change, or a lack of understanding of cybersecurity risks, all impacting the business’s ability to adapt and innovate. It’s not simply about knowing how to use a computer; it encompasses a broader understanding of digital tools, data analytics, and online security within the specific context of the business.
