Meaning ● Digital Literacy, within the context of Small and Medium-sized Businesses, represents the ability of employees and leadership to effectively and responsibly utilize digital technologies for strategic business objectives, including revenue growth and productivity gains. It encompasses the understanding and application of digital tools for data analysis, digital marketing campaign management, process automation and the secure handling of sensitive business information. Successful SMBs are progressively more reliant on a digitally literate workforce to implement and manage automated systems, adapt to new technological advancements, and maintain a competitive edge in an evolving market; moreover, a digitally adept team enables SMBs to unlock insights that drive operational efficiencies. Without sufficient digital knowledge, SMBs risk misinterpreting business-critical data derived from analytic software that hinders sound, financially beneficial business decisions.
