Meaning ● Digital isomorphism, within the realm of SMBs, denotes the propensity to uncritically replicate existing offline processes and structures directly into digital environments. This “lift and shift” approach, while seemingly expedient, often neglects the inherent capabilities and transformative potential offered by digital technologies in driving SMB growth. Focusing primarily on automation implementation, it can inadvertently cement inefficiencies, limiting agility and scalability for a small to medium business. Essentially, the business misses the opportunity to truly rethink operations to maximize the value of technology.
