Meaning ● Digital Growth Strategy, in the context of Small and Medium-sized Businesses (SMBs), represents a structured plan leveraging digital technologies to achieve sustainable business expansion. For SMBs, a successful strategy often involves a phased implementation of marketing automation, streamlining customer acquisition and improving customer retention rates. ● Considering cost-effectiveness is paramount; this typically starts with analyzing current digital assets, setting measurable goals related to increased revenue and market share, and prioritizing cost-effective solutions like search engine optimization (SEO) or targeted social media advertising. Ultimately, implementation focuses on optimizing the customer journey and using data-driven insights to refine digital marketing efforts for maximum return on investment and long-term business viability.
