Meaning ● Digital content strategy for SMBs represents a structured approach to planning, creating, distributing, and managing valuable and consistent digital content to attract and retain customers. Tailored for SMB growth, it focuses on leveraging automation tools and implementing effective content distribution channels to maximize reach and impact, often with limited resources. Furthermore, within implementation, the strategy defines the specific systems and workflows used to get content produced and in front of the target audience, from scheduling social media posts to updating website copy.
