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Digital Business Strategy

Meaning ● Digital Business Strategy, in the realm of SMBs, represents a carefully formulated plan to leverage digital technologies for accelerated growth and enhanced operational effectiveness. Encompassing automation implementation, this strategic roadmap allows smaller businesses to compete effectively within a digitally driven marketplace. ● Moreover, the digital strategy serves to optimize internal processes, customer engagement, and ultimately, revenue generation, providing a sustainable competitive advantage. A solid digital business strategy can enable SMBs to gain a clearer understanding of digital technology implementation aligned with business model and scale, as they move beyond traditional, analog business models.