Meaning ● Data Triangulation, within the ambit of SMB (Small and Medium-sized Businesses) strategy, refers to the corroboration of business data insights through the application and comparative analysis of three or more independent sources. This approach is used during automation implementation to validate findings from marketing analytics, sales data, and customer relationship management (CRM) systems, mitigating risks and improving decision-making in the context of growth initiatives. ● Confirming hypotheses regarding customer acquisition costs (CAC), lifetime value (LTV) or market segmentation through different methods or tools can give business stakeholders more confidence. For instance, findings from Google Analytics can be cross-validated with the firm’s accounting system and/or primary survey results to check for consistency and, therefore, credibility of insights. ● Implementation of data-driven strategies demands validation that goes beyond isolated metrics. It becomes instrumental when SMBs consider automating business processes to assure the reliability and dependability of their process inputs. Data Triangulation’s rigorous approach provides SMB leadership greater security in the validity of inputs needed to make vital choices relating to development, automation, and efficiency of processes.
