Meaning ● Data Productization Strategy, within the SMB landscape, centers on transforming raw data into consumable, marketable assets that drive revenue and enhance operational efficiencies. It involves identifying data sources, refining them, and packaging them into products tailored to specific business needs or customer demands. Automating the delivery of these data products often involves streamlined processes, while effective implementation hinges on aligning with overall SMB growth strategies, ultimately monetizing existing data investments and fostering competitive advantage. Successfully deployed, it unlocks new revenue streams by leveraging data insights, facilitating informed decision-making, and improving customer experiences across SMB operations.
