Meaning ● Data-Informed DEI, in the context of SMB growth, involves strategically utilizing collected and analyzed data to shape and refine diversity, equity, and inclusion initiatives. ● Leveraging data analytics allows SMBs to identify areas where DEI efforts can have the most significant impact on business outcomes, guiding the allocation of resources and automation efforts for maximized efficiency. ● Successful implementation often means integrating DEI metrics into existing business analytics dashboards, affording leaders real-time insights into program effectiveness; this data includes employee demographics, hiring statistics, promotion rates, and employee survey results, leading to the identification of biases or areas of underrepresentation.