Meaning ● Data-Informed Business signifies a strategic approach for Small and Medium-sized Businesses (SMBs) where decisions regarding growth, automation, and implementation are fundamentally guided by the analysis and interpretation of relevant data. Acting as the compass, leveraging data ensures investments in technology and processes align with validated market needs and operational realities. Applying a data-informed approach provides SMBs with concrete evidence to prioritize strategic initiatives, optimize resource allocation, and drive sustainable business performance. Further, it facilitates objective performance evaluation, leading to continual improvements in business operations.
