Meaning ● Data Governance Effectiveness, within the SMB context, refers to the measurable degree to which data governance policies, processes, and structures successfully achieve predetermined goals related to SMB growth. This encompasses the demonstrable business impact on areas like enhanced operational efficiency from automation efforts and successful technology implementation projects. ● Achieving effectiveness, in practice, means that the data governance framework actively supports and drives strategic business objectives, providing clear accountability for data quality and usage across the SMB.