Meaning ● Data-Driven Segmentation, within the SMB arena, represents a strategic approach to dividing a customer base into distinct groups based on concrete data, rather than intuition, for targeted marketing and optimized resource allocation. Employing analytics across customer behavior, transaction history, and demographic information enables SMBs to personalize interactions and improve customer engagement. This refined targeting enhances the efficiency of marketing campaigns, leading to increased ROI. Automating the segmentation process further streamlines operations, freeing up resources for strategic business initiatives.
