Meaning ● Data-Driven Human Capital Management (HCM) represents the strategic application of data analytics to inform and optimize HCM processes within small and medium-sized businesses (SMBs). This approach leverages employee data, performance metrics, and market intelligence to guide decisions related to talent acquisition, employee development, performance management, and compensation strategies, specifically geared towards fostering SMB growth. Moreover, Data-Driven HCM in SMBs facilitates automation of routine HR tasks, reducing administrative overhead and freeing up HR professionals to focus on strategic initiatives. Implementation often involves integrating existing HR systems with analytics platforms, creating dashboards to visualize key performance indicators, and training HR staff to interpret and act on data-driven insights. Ultimately, it provides SMBs with a competitive advantage by enabling better talent decisions, enhanced employee engagement, and improved overall business performance. By using analytics, a clearer perspective on potential areas for advancement and training can emerge. Applying predictive analysis in workforce trends gives the small firm a clearer insight for the future. Data-Driven HCM, therefore, increases productivity with actionable reports and insights, driving business results.