Meaning ● Data analysis, in the context of Small and Medium-sized Businesses (SMBs), represents a critical business process of inspecting, cleansing, transforming, and modeling data with the goal of discovering useful information, informing conclusions, and supporting strategic decision-making. ● This process is instrumental for SMB growth by providing actionable insights into various business areas, like market trends or customer behavior. ● Within automation initiatives, data analysis facilitates the identification of opportunities to streamline operations and improve efficiency, leading to reduced costs and enhanced productivity.
