Meaning ● Customer Value Creation, in the context of SMB growth, signifies the strategic process of enhancing products, services, or operational efficiencies to provide benefits that significantly outweigh the costs for the customer. This involves SMBs understanding customer needs, automating processes to deliver superior value, and implementing solutions that increase customer satisfaction and loyalty. The aim is not just to meet expectations but to exceed them, thereby fostering long-term customer relationships which contribute to sustainable SMB expansion.
