Meaning ● A Customer Support Strategy, within the SMB sector, is a planned approach to managing customer interactions and resolving issues to foster satisfaction and loyalty. This strategy integrates tools and processes to deliver effective support and drive business growth. Automation enhances efficiency, enabling SMBs to scale support operations while maintaining service quality, by streamlining responses and providing self-service options. Implementation involves selecting the appropriate technology, training staff, and continuously optimizing support processes based on customer feedback and key performance indicators, aligning with the SMB’s overall business strategy.
