Meaning ● Customer service workflows represent structured sequences of actions designed to efficiently address customer inquiries and issues within Small and Medium-sized Businesses (SMBs). These workflows are critical for SMB growth, streamlining operations, improving customer satisfaction, and fostering brand loyalty. Effective workflows often involve automation to reduce manual effort and ensure consistent service delivery, especially as SMBs scale. The implementation of well-defined workflows allows SMBs to standardize customer interactions, making service predictable and high-quality, thus supporting sustainable growth. Establishing workflows allows for detailed performance analytics providing insight into service delivery efficacy, enabling continuous improvements within the business.
