Meaning ● Customer sentiment, within the context of Small and Medium-sized Businesses (SMBs), Growth, Automation, and Implementation, reflects the aggregate of customer opinions and feelings about a company’s products, services, or brand.
Scope ● For SMBs, understanding customer sentiment provides actionable business insights to guide strategic decisions in areas such as product development, marketing campaigns, and customer service initiatives. The implementation of sentiment analysis often involves leveraging automation tools to efficiently process customer data collected from various sources, including social media, customer reviews, and direct feedback channels. These insights, properly harnessed, contribute substantially to informed decision-making for refined business operations that promote growth and increased customer retention. By gauging customer attitudes, SMBs are strategically empowered to modify business strategies to meet changing customer needs.
