Meaning ● Customer Lifetime Value Maximization, within the SMB context, centers on strategically enhancing the total revenue a business generates from each customer throughout their relationship. This involves implementing automation tools to streamline customer interactions, reduce operational costs, and personalize marketing efforts.
Descriptor ● For small and medium-sized businesses (SMBs), this strategy involves targeted initiatives to increase customer retention, boost average purchase value, and expand the frequency of purchases using data-driven insights and customer segmentation.
