Meaning ● Within the SMB landscape, the Customer Lifecycle depicts the sequential stages a customer progresses through when interacting with a business: from initial awareness and acquisition to ongoing engagement, retention, and potential advocacy. The effectiveness of the Customer Lifecycle directly impacts profitability and sustainability within a small to medium enterprise. Considering business automation, it is essential to recognize that streamlining these phases using targeted tech applications accelerates growth. Successfully automating Customer Lifecycle processes also demands continuous evaluation to maintain a personalized customer relationship, especially as the business scales.
