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Customer Journey

Meaning ● The Customer Journey, within the context of SMB growth, automation, and implementation, represents a visualization of the end-to-end experience a customer has with an SMB. It begins with the initial awareness of the business, moves through interactions during the sales process, extends to ongoing support, and ultimately aims for customer advocacy. Successfully automating segments of the Customer Journey allows SMBs to optimize resource allocation and improve the overall efficiency of customer-facing processes.