Meaning ● Customer Journey Analysis, in the sphere of SMB growth, focuses on understanding the customer’s experience from initial awareness to long-term engagement. This process aids small and medium-sized businesses in visually mapping and deeply analyzing the paths customers take, identifying friction points hindering conversion or satisfaction. Within automation frameworks, analysis informs the strategic deployment of tools designed to streamline interactions and personalize engagement. Furthermore, in the context of implementation, the insights derived drive targeted improvements across sales, marketing, and customer service processes, aimed at increased retention and revenue. This facilitates a more customer-centric business model, essential for sustainable growth in competitive markets.
