Meaning ● Customer Health Score (CHS) is a crucial metric for SMBs, indicating the likelihood of a customer’s continued engagement and value. It directly measures satisfaction, usage patterns, and overall relationship strength, assisting in proactive retention strategies. Effective implementation requires automating data collection from various sources, such as CRM and marketing automation platforms, to provide a comprehensive view. Moreover, CHS allows SMBs to identify at-risk customers and intervene with targeted support or offers, directly impacting revenue growth. By monitoring CHS trends, SMBs can also refine their services and marketing efforts to better meet customer needs and enhance long-term relationships. Ultimately, using CHS empowers data-driven decisions that maximize customer lifetime value within the constrained resources typical of SMBs. Data from integrated systems provides a clear indication that automation enhances CHS accuracy and actionability.
