Meaning ● Customer Experience (CX) Strategy, within Small and Medium-sized Businesses (SMBs), is a defined roadmap illustrating how the organization intends to interact with customers throughout their journey, impacting loyalty and profitability.
● In the context of SMB growth, automation focuses on streamlining CX delivery, from initial marketing to ongoing support, boosting scalability. Effective automation helps reduce operational costs and improves consistency in customer interactions.
